The market for non-fungible tokens isn’t just limited to digital sports collectibles and art connoisseurs – big brand names are also participating.
Toilet paper maker Charmin launched five different versions of its non-fungible toilet paper (NFTP) for sale in the Rarible market today. The NFTPs come with decorated (and plain) toilet paper rolls and contain images of the brand’s bear mascot family. Charmin said all proceeds from NFT sales will go to Direct Relief, a nonprofit, which provides resources to health professionals in disaster-hit areas.
Introduction of NFT (P) by Charmin.
Sometimes a better bathroom experience goes beyond the seat. That’s why we released the first NFT art from a toilet paper brand!
Bid on the digital art using the link below. All proceeds were donated to @directrelief! Https://t.co/hZkNwEWbDG pic.twitter.com/uJgWtPQDvy
– Charmin (@Charmin) March 17, 2021
The toilet paper maker said that each NFTP would be sold with a physical display for crypto users to hang the artwork in the bathroom next to their real, slightly more fungible toilet paper. The highest bid on any of the pieces is 1 Wrapped Ethereum (WETH) at the time of publication, valued at approximately $ 1,800. Even if some stores are still restricting toilet paper sales, that is an expensive role.
The Procter & Gamble subsidiary is the latest major brand to move into the NFT space after weeks of seemingly comical, absurd additions to the growing crypto craze. Earlier this month, Taco Bell posted an NFT with their logo on the Rarible marketplace. Quartz news agency also covered the technology while publishing the article itself as NFT.
