How Paradox Group Is Helping DeFi


The Paradox Group was founded in 2018 and is currently the number one blockchain advertising agency in the UK. The company’s goal is to offer high quality marketing services aimed at crypto entrepreneurs and established companies in the crypto and fintech industries. Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) projects, recent innovations in crypto, are currently among the top priorities of the Paradox Group.

What is DeFi?

Thanks to the smart contract technology that was introduced with the release of Ethereum in 2015, the crypto space blossomed with new opportunities and potential uses. Many innovations in financial technology followed, but none can be compared to DeFi.

DeFi, also known as decentralized finance, offers the same services as traditional finance. This includes crypto-backed loans, revenue log savings, or even insurance services. The only difference is that the services are decentralized, which means there are no banks or financial institutions acting as middlemen. The financial services are provided by decentralized platforms in a transparent and cost-effective manner.

Decentralized Exchange (DEX) is a great example of how DeFi works. Unlike all major centralized exchanges that act as an intermediary when buying or selling crypto assets, the network in DEX is peer-to-peer, which means that traders buy and sell directly from one another.

Challenges for crypto advertising

There are occasional reports of crypto in the mainstream media, especially when the value of Bitcoin hits new highs. However, the lack of coverage by mainstream media is not the real problem. The problem is that crypto advertising is banned on all major social media platforms like Facebook, Twitter, Reddit, Youtube and mainstream advertising networks like Google Adsense on crypto ads.

One of the main reasons for the bans was a hectic market with many low quality projects going on. While the market has matured since then, its past has still crippled legitimate crypto projects that are now having a harder time getting the funds necessary to advance the industry.

Paradox solves this problem

Paradox aims to close this void in blockchain advertising and connect projects that need marketing with established companies in the crypto space. With several successful campaigns, Paradox is the central point of contact for DeFi and crypto projects that want to make their name known

There is a wide range of services available and flexible options. Customers can work directly with Paradox, relying on the know-how and expertise of the team to develop bespoke marketing campaigns that are sure to deliver the best long-term results.

Paradox also has its own marketplace that houses multiple marketing packages and services such as banners, press releases, sponsored articles and reviews, email marketing, and customizable cost-per-1000 (CPM) and cost-per-click (CPC ) can be purchased.

Once you’ve chosen a product, you can rely on advanced tracking software to get live results. This is an invaluable tool that can be used to make changes in the field. There will also be a personal account manager who will be provided especially for you to provide assistance.

Partnerships and customer base

These services are provided by many well-known publishers in the crypto space. The list of partnerships is one of Paradox’s strengths and includes large companies such as Cryptocompare, NewsBTC, Bitcoinist, CryptoSlate, CoinGecko, Coinmarketcap, and many others. These publishers are among the largest in the industry and are responsible for over 100 million monthly impressions.

However, if there are still doubts about Paradox, the quality of its services may best be reflected in its long list of high profile clients. From DeFi platforms to casinos to stock exchanges and brokers and asset managers, many projects from different areas of fintech have already made use of Paradox services. Well-known customers include eToro, Nexo, and Diginex.

Use Paradox to expand your DeFi project

The Paradox Group is constantly connected and strives to expand its list of partnerships and customers. It has a proven track record, successfully running thousands of ad campaigns, and delivering some of the best return on investment and click-through rates (CTR) in the industry. This makes it the company to look for if you want to take your DeFi project to the next level.

The Paradox team’s expertise and ability to apply traditional marketing strategies to a newer industry like crypto, as well as the quality of the publishers, will certainly help your product or service reach the right audience. Register and try out the exposure calculator, with which you can estimate how many impressions you can get with your investment.