Curio, a platform that sells non-fungible tokens, is helping bring NFTs to life based on the American Gods TV series. The show is based on a novel of the same name by author Neil Gaiman.
“We are working with Fremantle to create officially licensed digital collectibles for the hit TV show American Gods, which will air on STARZ in the US and on Amazon Prime Video internationally,” Juan Hernandez, CEO of Curio, told Cointelegraph and added :
“This is a unique use of NFTs with mainstream media, and shows how larger marquee brands are starting to view them as an integral part of their broader digital strategy. With Curio, Fremantle can modernize the way they interact with fans and develop emotional connections for a more digital generation of viewers who are hardwired to do more with the things they love. Now they can have a piece of the action anywhere, in a way that is certified and authentic. “
According to IMDB, Fremantle, a media production company, and Canada Film Capital are the producers of the television show American Gods.
What is an NFT? NFTs are non-fungible tokens, which means that they convey a demonstrably unique sense of ownership of the property they represent. Fungibility refers to the uniqueness or lack of an item. When something is fungible, it can be traded or interchangeably one-to-one with another item of its kind.
“Technically, an NFT uses blockchain technology to prove that a digital object is unique (scarcity) or that it is what it promises (verifiable authenticity),” explained Hernandez, adding:
“But a lot of people just think of NFTs as ‘digital beanie babies,’ with limited use outside of collecting. However, we see the potential for NFTs to create unique digital experiences that were not possible before the advent of technology. Modernize fan engagement. We are pleased to be able to make this possible for our brand partners. ”
Last fall, an NFT digital artwork entitled “Right Place & Right Time” by artist Matt Kane fetched over $ 100,000. In the months since then, NFTs have become an even hotter market. Bidders recently paid millions of dollars for NFTs based on the artwork of a former Major League Baseball second baseman. Other NFTs have also recently reached multi-million dollar awards.
Why is the crypto market’s interest in NFTs increasing? Hernandez said the world is becoming more digital. “There are generational trends in moving from physical to digital, and certainly the COVID pandemic has accelerated those trends as people have been forced to stay home,” he said.
“Philosophically, the same elements of demonstrable scarcity and immutability that led to Bitcoin’s dominance play a role with NFTs,” he added. “The ability to have full sovereignty over a digital good is a new experience for many and leads you to really rethink your ‘ownership’ of goods in the digital economy.”
