Ultimate Fighting Championship, the world’s leading mixed martial arts (MMA) organization, has announced an exclusive partnership with Stake.com – a leading online crypto-powered casino and sports betting company.

With the partnership announced on March 7th, Stake will be UFC’s “first official betting partner” in Asia and Latin America. However, the deal will exclude UFC’s key market in Brazil.

The two companies started working together on March 3rd. Stake customers gained access to unique digital content related to the promotional battle week for UFC’s March 6th pay-per-view. An announcement said the company will also develop exclusive promotions, VIP experiences, and social content for stake users.

Nick Smith, vice president of global partnerships at UFC said:

“We are excited to partner with an exciting and emerging platform like Stake.com to bring our fans exclusive digital and social content and an innovative gaming experience.”

Stake is a pure crypto casino and sports betting platform that is licensed in the Caribbean island state of Curacao. Since launching in 2017, the platform has reportedly turned over $ 35 billion worth of bets. Stake supports nine crypto assets, including Bitcoin, Bitcoin Cash, Litecoin, Ethereum, Litecoin, Ripple, Tron and EOS, and Dogecoin.

In January, Stake announced it had partnered with UFC Middleweight Champion Israel Adesanya, who became the company’s first brand ambassador.

Stake is proud to announce that UFC Middleweight Champion @stylebender Israel Adesanya is our new #StakeBrandAmbassador! pic.twitter.com/xNbm3Gd0c1

– Stake.com (@Stake) January 20, 2021

The partnership with Stake isn’t UFC’s first project related to DLT. Cointelegraph reports that the MMA promotion signed a deal with Dapper Labs, the company behind CryptoKitties and NBA Top Shot, in February 2020.

The deal calls for UFC fighter collectibles to be released on Dapper Labs’ Flow blockchain. However, the collectibles have yet to be released.

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