It is no longer new that the number of eSports viewers has increased significantly. In 2019 there were around 245 million casual viewers and 198 million enthusiasts – a total of 443 million viewers. Newzoo predicts that annual audience growth rates will be around 10.4% through 2023. Newzoo has also released a new highlight on the growth of the European eSports audience – both for enthusiasts and casual viewers:
These whopping numbers are only intended for esports viewers. You can imagine how many viewers have other content – news articles, videos, etc. Given that we are in the social age of the internet, there has never been more content available and produced. Whether it’s news updates or videos, the content is growing exponentially around the world every day.
What many people haven’t noticed, however, is they are presented with search results that are manipulated behind the scenes. Companies and individuals manipulate the system only to advance their own agenda: to make money or to improve their visibility with wrong views. As a result, the combination of fake views on ad-supported content causes the true value of content to be misrepresented and lowered in value, which is bad news for the creators, advertisers and ultimately viewers.
The biggest problem for advertisers and brands is incorrect beliefs. Over 50% of online advertising spend is spent on views that are not seen by humans. As you can imagine, this is very expensive in a $ 250 billion industry where half the spending is fake. Companies have been trying to combat this for years with little success. Verasity has developed Proof of View and received a US patent for the past 3 years. This means that all views are visible to advertisers and brands in the blockchain and a distinction can be made between real and false views. For real views, advertisers pay up to 10x compared to views that they buy through a programmatic engine and have no idea of their value.
Thanks to Verasity’s proof-of-view innovation, proprietary blockchain technology ensures that videos (content and ads) displayed on the platform are real bonafide views that have been verified and recorded as immutable public record. Proof-of-View (PoV) enables the ability to get the real value of content by stopping fake views.
How Verasity’s PoV preserves the ecosystem of viewers, developers, brands, and advertisers
Usually great content is shared organically and continues to grow as more people enjoy it. But that is no longer the case. With the increasing amount of content published every day, great content is harder to get noticed. This has resulted in people playing the system – by faking social evidence and business – by buying advertising bots that enable fake video views to monetize fake engagement.
Unfortunately the viewers are on the reception side. Videos inflated with incorrect views are often disappointing and of poor quality. Many advertisers are still paying to run their ads on these “popular” videos – unaware that their ads will only be viewed by bots. Even developers who buy fake views get stuck in a cycle – they pay to maintain their ad revenue while living in fear of losing their channels. Additionally, the legitimate people who don’t buy views are also at a disadvantage as their videos are not high enough to receive adequate ad payment options.
Verasity’s Proof Of View changes the game. Verasity’s video-sharing technology eliminates the influence of fake views on the ranking, appearance, or rating of content. PoV is designed to ensure that all video views are real and viewed by real people, giving real value back to good content.
By eliminating fake views, the Verasity ecosystem can create a fairer and more valuable platform for viewers, creators, advertisers, and brands.
For spectators:
- It ensures that the recommended and surfaced content has been seen and used by real users. Therefore, a true value can be set for the content and the content most suitable for the viewer is displayed.
- When viewers do business directly with the creators, content can be accurately rated by the audience rather than being manipulated by third parties.
For creators:
- It is finally a level playing field. By building a real, engaged audience, you can increase the value of your content and be fairly monetized for it.
For advertisers and brands:
- Your ads will be seen by real people (users) – no more inflated metric. Get real views and reach. Pay for what you get instead of fakes!
- When you use the Verasity rewarded player, you pay viewers directly for their attention, reach engaged and signed-in audiences instead of just waiting for the skip button.
Proof of View (PoV) improves the entire video ecosystem by eliminating the influence of fake views – which promotes transparency and trust. As a result, the CPMs advertisers are willing to pay soars – up to ten times to prove that brands get real viewers to see real views!
Verasity is now receiving a US patent.
Verasity recently officially received certification of approval for U.S. Patent No. 16 / 023,354 for the system and method of demonstrating visibility over blockchain. This means that Verasity’s Proof-of-View (PoV) is protected as a unique technology and cannot be copied by others for 17 years. This makes the technology much more valuable to Verasity and ensures that only Verasity can deliver it to ad networks and brands and take advantage of the very significant financial benefits.
Verasity is a leader in providing proprietary technologies that uniquely reward players, viewers, and publishers and protect advertisers and brands from misconception.
